![]() To start, you can see why it’s so important to have a featured image for each post. Going back to sharing my article on Facebook: When people share your content on social media how does it look? What can we do to make it as engaging as possible in the blink of an eye, and in a sea of other posts? Next up, getting click-through traffic from social media. So far I’ve covered optimising for Google. No character limit, but should optimally be roughly 155 characters to avoid truncation. It should explain exactly what the page or link is about and whether it contains the information the Googler interested in. Make the Meta description a compelling excerpt that a Googler wants to click. But they influence click-through rates in Google and social media shares. Meta description tags, don’t affect your Google rank. Using my second example, my keyword gets chopped off: “To get my book published, do I really need a literar.”. Starting with the keyword: “Literary agents, do you need one to get published?”Įnding with the keyword: “To get my book published, do I need a literary agent?” Optimal lengthĪlthough there is no limit to the length of a title, if you keep your titles under 55 characters, it won’t be truncated in a Google search or social share. Primary Keyword - Secondary Keyword | Brand NameĪim to get your keywords as close to the beginning of the title as possible. For example, for an article on the PROs and CONs of getting an agent, your keyword may be ‘literary agent’. When we say keyword, it really means phrase. But you first need satisfy the machines to get found.įocus on a primary keyword for each page or post. If you create a new post titled, “Should I get an agent for my book?”, your blog software will use this as the Title tag. Often the Title tag is based on your post’s title. Although you can’t see the Title tag on your web page, this element is one of the most important.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |