![]() individuals? Certain diagnoses or problems? Sometimes clinicians don’t want to turn anyone down because they don’t want to lose a customer, says Spector. For example, do you want to specialize in treating children vs. Over time, most clinicians can-and should-specialize, says Spector. That will help you identify your ideal client, he adds. You can always change your mind, but start with something. Ask yourself this question: Who do you want to spend most of your time treating?īe really clear on what interests you or what you think interests you, says Howard Spector, CEO of SimplePractice. Listen to yourself and your instincts, says Dennison. If you have a larger client list, you have more options as a practice owner, he adds.īefore you can build your client list, you need to identify your ideal client-that is, the type of individual who can benefit most from your services. It will be harder for you to make the move if you don’t proactively focus on building your brand, says Dennison. ![]() You may eventually want to move your office location.Growing your client list can help you achieve these and other financial goals, says Dennison. ![]() Even if hiring another clinician or expanding into a group practice isn’t on your radar right now, that could change in the future. You may eventually want to expand your practice.A waiting list of clients can help fill these gaps and ensure consistent cash flow, says Dennison. Multiple clients could terminate at the same time, or you could have seasonal fluctuations, both of which could leave you with gaps in your schedule. It can take some clinicians months or even years to build a list that supports a full caseload, says Dennison. Building a client list doesn’t happen overnight. This is essentially your customer list, he adds.īuilding a client list is critical when first starting your practice, but it’s also an important task on which you should focus throughout your career, says Dennison. Building this list is an investment in the viability of your business, and it’s usually worth every minute of effort that’s required.įrom a small business perspective, you should always be thinking about building your client base, says Fletcher Dennison, Chief Operating Officer at SimplePractice. However, marketing your practice-specifically building your client list-is also important. This makes sense, given the fact that you’re trained to provide medical services. If you’re like most clinicians, you want to maximize your time with patients.
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